For the most part, they want it on their schedule. They see how younger audiences consume their entertainment. There is a reason NBC seems willing to give Englad’s Premier League a blank check to hang on to the rights and put more games on Peacock.Įxecutives in media know the trends. There is a reason Disney paid $3 billion for the exclusive rights to SEC sports. Add the ad revenue that would go directly into the team owners’ pockets and honestly, you have to question the sanity of the league’s power brokers for not having done this already. Surely, the league could launch its own platform, where Red Zone and fantasy streams are proprietary, set a cost between 70 and 80 dollars per month during the season, and make a similar profit on subscriptions alone. The most recent contract the league signed with DirecTV netted a total of $12 billion over eight years. That is nearly $100 per month during the season for the top package.
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To get all of the out of market games plus the Red Zone channel and the Fantasy Zone channel, fans will pay $395.94. To get all of the out of market games, fans will pay $293.94. How Roger Goodell and his bosses don’t see that that is what represents the ideal future for Sunday Ticket baffles me.ĭirecTV will charge two different price points for Sunday Ticket in 2021. The day the NFL decides to get into the direct-to-consumer business, it will have one of the most profitable streaming sports platforms in the world. If the media tried to play hardball, all the league would have to do is hire the right programmers. CBS, Disney, FOX, NBC, and now Amazon fork over billions in order to get a taste of the action. Any network that is in the live rights game lives in fear of the day the NFL realizes it does not need them.
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